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Today's Native Ad Types and Criteria for How to Evaluate IAB published its groundbreaking IAB Native Advertising Playbook in December 2013. Since that time, IAB has released numerous companion pieces to the Playbook and IAB Tech Lab has developed important native technical specifications such as OpenRTB Dynamic Native Ads. In late-2018, an IAB working group came together to determine what Playbook
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Overview Please join us on Monday, May 22nd at 9:00AM PDT / 12:00PM EDT for our VAST4 and Server Side Ad Insertion – Technology and Best Practices webinar. View webinar Server Side Ad Insertion (SSAI) – also called Dynamic Ad Insertion (DAI) – is starting to become prevalent in video advertising. SSAI allows publishers to improve user experience, support more device types and is also considered as
With its most recent Safari browser release for iOS and MacOS, Apple introduced “Intelligent Tracking Prevention”, which immediately and significantly reduces the value of ad impression opportunities in Safari mobile/desktop browser and in-app webview environments. Safari will now block sending cookies to third parties determined to be “trackers”. This will be highly disruptive to buyers, sellers,
We are excited to announce that the IAB Tech Lab is establishing a new working group with the goal of exploring ways to leverage blockchain to improve efficiency and value realization in digital advertising. Since it was first described as a fundamental component of the Bitcoin architecture by the enigmatic Satoshi Nakamoto in the fall of 2008, interest in the concept of the blockchain and its pos
IAB released the final version of OpenDirect 1.0 in January 2015. Originally developed by a working group of representatives from AOL, Microsoft, Yahoo, and Yieldex, and later expanded to include executives from Bionic Advertising Systems and MediaMath as well, the OpenDirect specification was brought to IAB and its Digital Advertising Automation Task Force to be part of the trade association’s ex
IAB NEW STANDARD AD UNIT PORTFOLIO JULY 2017 © 2017 IAB TECHNOLOGY LABORATORY www.iab.com/newadportfolio #IABNewAdPortfolio © 2017 IAB Technology Laboratory 1 Table of Contents Executive Summary ......................................................................................................................................................................... 3 Release Notes ...........
1 in 5 Smartphone Owners Worldwide Use Their Device Every 5 Minutes & Nearly Half of All Users Are Motivated to React to Ads after Seeing Them on Mobile IAB Global Research Shows Mobile Web Is Preferred for Functional Tasks and Utility, While Mobile Apps Are Favored for Entertainment and Social Activities NEW YORK, NY (June 13, 2017) — Nearly two-thirds (63%) of smartphone users worldwide use thei
Developed by members of the IAB Digital Video Technical Standards Working Group, the revision offers improvements for the delivery and measurement of video advertising, including sophisticated delivery and tracking options for clients, the ability to select ads dynamically for insertion, and a more seamless experience for the viewer. VAST is a Video Ad Serving Template for structuring ad tags that
© 2016 IAB Technology Laboratory Real Time Bidding (RTB) Project OpenRTB API Specification Version 2.5 FINAL December 2016 OpenRTB API Specification Version 2.5 IAB Tech Lab Page ii Introduction The RTB Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API specification for companies interested in an open protocol for the automated trading of digital me
Susan is the Head of Social and Content Marketing whose mission is Best in Class Mobile Marketing that Puts the Consumer First. Susan was named as one of “100 Significant Women in Native Advertising” by the Native Advertising Institute, “15 People in NYC that are Changing Advertising That You Need to Know About” by Alley Watch, “Top 50 Content Marketing Influencer at CM World” by TopRank, and a “
RTB Project OpenRTB API Specification Version 2.3.1 November 2014 Revised June 2015 OpenRTB API Specification Version 2.3.1 RTB Project Page ii Introduction The RTB Project, formerly known as the OpenRTB Consortium, assembled in November 2010 to develop a new API specification for companies interested in an open protocol for the automated trading of digital media across a broader range of platform
Transition Now to the IAB New Standard Ad Unit Portfolio: Lightweight, Cross-Screen, and Flexible size ads that implement LEAN principles The New Ad Portfolio guidelines developed by the IAB Tech Lab Ad Portfolio Working Group are comprehensive recommendations of advertising experiences across diverse digital landscape including websites, mobile apps, social media, communication, and messaging exp
Real-time Bidding (RTB) is a way of transacting media that allows an individual ad impression to be put up for bid in real-time. This is done through a programmatic on-the-spot auction, which is similar to how financial markets operate. RTB allows for Addressable Advertising; the ability to serve ads to consumers directly based on their demographic, psychographic, or behavioral attributes. The Rea
It is a maxim among sophisticated marketers that clicks are a relatively meaningless metric. What matters most is the degree to which consumer attitudes can be formed and reshaped by advertising and marketing communication and then translated into sustainable behavior that benefits marketers and their brands. IAB and Edelman Berland conducted the following study, "Getting Sponsored Content Right:
Measurement powers the digital advertising ecosystem. It’s the basis for knowing whether a target goal was achieved and how ads performed. The metrics generated are the standardized currency for our industry. IAB provides guidance on how to measure media and audiences across platforms amid changes in underlying technology as well as suggest best practices and guidelines for measurement and attribu
INDUSTRY ADOPTION OF AMENDED IAB TECH LAB GUIDELINES IS VITAL TO DRIVE CHANGE Building a more transparent and efficient ecosystem is an industry-wide effort, and in August of 2022, the IAB Tech Lab introduced updates to its Ad Formats Guidelines for Digital Video and CTV in hopes of driving further transparency. Despite these updates, the signals needed to determine the value of video inventory we
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