In the study, detailed in the Journal of Consumer Research, men alternately fondled t-shirts and bras (which were not being worn during the test). After touching the bras, men valued the future less and the present more, said lead researcher Bram Van Den Bergh of Katholieke Universiteit Leuven in Belgium. Viewing ads with women in bikinis had the same effect.
They noticed a region beneath Asia where seismic waves appeared to dampen, or "attenuate," and also slow down slightly. "Water slows the speed of waves a little," Wysession explained. "Lots of damping and a little slowing match the predictions for water very well." Previous predictions calculated that if a cold slab of the ocean floor were to sink thousands of miles into the Earth's mantle, the ho
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