Tinder Users at SXSW Are Falling for This Woman, but She's Not What She AppearsADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend of ours made a match with her, and soon they were having a conversation via text message. But when he opened up Ava's Instagram, it became clear something was amis
