The Digital Marketing Lesson Of 'Pokémon GO'
This mingling of the digital and physical worlds is at the heart of what we at Bain call the Digical experience. Whether it’s an Internet-enabled thermostat that adds a new dimension to home life, or Disney’s MyMagic+ system that heightens your enjoyment at a Disney theme park, leading companies are using a combination of math and marketing magic to dazzle their customers, which my colleagues and
3 Things That Pokémon Go Says About the Future of Technology
Gamers play with the Pokemon Go application on their mobile phone, at the Grote Markt in Haarlem, on July 13, 2016.Remko De Waal—AFP/Getty Images It is hard to think of another app that has reached such high levels of awareness only a little over a week after its release. Pokémon Go is all the rage. All you need to do is spend any time in a public location to see herds of people walking around hun
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