The Filter BubbleWebsite and blog for Eli Pariser's The Filter Bubble: What The Internet Is Hiding From YouSo how well does personalization work, anyway? Over at Yahoo, according to FastCompany, quite well. Since setting up their crack personalization team in 2009, clicks on Yahoo’s “Today” box have increased 270%. That’s saying personalization makes us four more times likely to click on a link. Whether you believ
