Brand Touchpoint Matrix › The planing of Brand Expererinces
Written by Jonas Persson, Senior Interaction Designer at Hello Future New technologies have radically changed how consumers engage with brands. We, as consumers, often connect with brands via multiple touchpoints such as websites, mobile apps, ads, social networks and various services. People hold companies to high expectations to deliver experiences that are consistent on all platforms, and to co
Ubiquitous Service Design
I follow a plant that tweets. Her name is pothos and she lives in Toronto with Angela, an information architect. When pothos is thirsty, she asks for help. Sometimes days pass before the water comes. Bruce Sterling once noted, “Futurism doesn’t mean predicting an awesome wonder; rather it means recognizing and describing a small apparent oddity that is destined to become a great commonplace.” Well
EnterAnticipate Engage ReflectExit EnrichedExperiencePoachedExperience Touchpoints CarOffice Walk-In Line Order Pay Sit WorkDrink Pack Up Walk Out Car 1.a Discussing with team the local places to grab a coffee. 1.b Decid- ing to go to Starbucks and work o
EnterAnticipate Engage ReflectExit EnrichedExperiencePoachedExperience Touchpoints CarOffice Walk-In Line Order Pay Sit WorkDrink Pack Up Walk Out Car 1.a Discussing with team the local places to grab a coffee. 1.b Decid- ing to go to Starbucks and work on de- sign reports. 1.c Hoping to find a close parking spot. 1.d Hoping Starbucks is not overly crowded and will have avail- able seating. 2.a N
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Experience Mapping – a useful tool to gain customer insights – Antrops blogg
