SSP to DSP Cookie Syncing Explained - Ad Ops Insider
The matching process of the SSP cookie ID to the DSP cookie ID happens through a parallel process to serving ads called cookie syncing. A cookie sync is necessary because as a standard security process, web servers of any kind can only request cookies that are set to their own domain. Since the SSP sits between the end-user and all the DSP bidders in a real-time auction however, the DSP needs a wa
What is a Cache Buster? - Ad Ops Insider
A cache-buster is a unique piece of code that prevents a browser from reusing an ad it has already seen and cached, or saved, to a temporary memory file. What Does a Cache-Buster Do? The cache-buster doesn’t stop a browser from caching the file, it just prevents it from reusing it. In most cases, this is accomplished with nothing more than a random number inserted into the ad tag on each page load
Ad Ops Insider | How Online Advertising Works
What is ads.txt? Ads.txt is an IAB Tech Lab project that was created to fight inventory fraud in the digital advertising industry. The idea is simple; publishers put a file on their server that says exactly which companies they sell their inventory through. The file lists partners by name, but also includes the publisher’s account ID. This is the same ID buyers see in a bid request, which they
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SSPs, aka Supply Side Platforms | Ad Ops Insider