the equity risk premium (ERP), is so great that it implies an implausibly high level of investor risk aversion that is fundamentally incompatible with other branches of economics,

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Equity premium puzzle - Wikipedia

    The term was coined by Rajnish Mehra and Edward C. Prescott in a study published in 1985 titled "The Equity Premium: A Puzzle".[4] An earlier version of the paper was published in 1982 under the ti...

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