Latent Cross: Making Use of Context in Recurrent Recommender Systems Alex Beutel, Paul Covington, Sagar Jain, Can Xu, Jia Li∗, Vince Gatto, Ed H. Chi Google, Inc. Mountain View, California {alexbeutel, pcovington, sagarj, canxu, vgatto, edchi}@google.com, vena900620@gmail.com ABSTRACT The success of recommender systems often depends on their ability to understand and make use of the context of the