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It takes a lot of traffic to get statistically significant results for A/B tests. High-traffic websites like Google and Facebook should A/B test everything, but low-traffic websites shouldn’t bother. At least that’s how the argument goes. But I would like to offer a different perspective. I think low-traffic websites should A/B test, not only because doing so has enormous cultural benefits, but al
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Optimizely is named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025. Learn why Optimizely received its placement and how it stacks up to other DXP vendors. Classical statistical techniques, like the t-test, are the bedrock of the optimization industry, helping companies make data-driven decisions. As online experimentation has exploded, it’s now clear that these traditional
AI is changing how people find answers, and your content may be invisible. Learn why clicks are vanishing, what Generative Engine Optimization (GEO) means, and how to make your CMS and content visible...
A/B test sample size calculatorPowered by Optimizely Experimentation's stats engine Baseline Conversion RateYour control group's expected conversion rate.. [?]
We’re on a mission to save marketing. Join us at Opticon Online on October 21 to explore new product launches, fresh industry insights, and the future of digital experiences. Content Management System Spin up a new site with CMS Creating a website on our stack is now easier than ever with our new Content Management System. Create content types straight from the UI and build a site or app in any la
Calculate your projected annual revenue with Optimizely’s Experimentation Platform Calculate the revenue impact of using Optimizely’s Experimentation Platform in your business – showing you how much you can turn your tests into revenue. Experiment across your entire stack Test anywhere—frontend, backend, mobile, or edge—with flexible SDKs, Edge Workers, and a microservice agent built for low-laten
Optimizely One Hey marketers, it doesn't have to be this hard Simple. Elegant. Easy to use. Fully integrated. That’s Optimizely One. An operating system that gives your marketing team all the tools to stay aligned, make collaboration a breeze, create high-quality content, personalize, test, and learn. And most importantly, have fun in the process. The result? Marketing that performs and digital ex
Want to elevate your digital experiences? Get started now Thousands of leading brands trust Optimizely to test, personalize, and optimize every digital touchpoint. Let’s explore how we can help your team do the same. An Optimizer will reach out within 1 business day to set up some time. Then, we will prepare and schedule you a personalized demo.
Optimizely is named a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025. Learn why Optimizely received its placement and how it stacks up to other DXP vendors. 101 A/B testing ideas to optimize each part of your digital experiences including homepage, category pages, mobile pages, website search results, and more. It has happened to each one of us. Swept off our feet by the char
Michiel Dorjee, Director, Digital Marketing discusses how to reach statistical significance A/B testing examples Here are two examples of A/B testing in action. 1. Homepage A/B test Felix and Michiel from the digital team decided to add a paw-some surprise to our creative and messaging on our homepage. Image source: Optimizely Their target was to drive user engagement. The answer in this case, the
All insights Read the latest articles on our blog 👀 Caught you lookin’ — you are in the right place if you’re looking for inspiring, insightful content and commentary that’s filled with tips, tricks, stats, great wit… and modesty. We’ve got everything from AI to website optimization tips to zesty experimentation ideas.
Optimizely Open-Sources Guiders.js, a Library to Help You Guide New Users Today we’re open-sourcing a JavaScript library for visually enhancing your web application with guiders, available at https://github.com/jeff-optimizely/Guiders-JS. A guider is a dialog box that guides a user through your application. This improves the user experience of a web application by visually introducing the user to
Explore new product launches, fresh insights, and proven strategies from experts at Grammarly, Asana, and United Airlines — shaping the future of digital experiences. On Oct. 21, 2010 President Obama visited Palo Alto to raise money the good ol’ fashioned way: a $30,400-per-plate fundraising dinner. This tried and true fundraising technique is a great way to raise money if you can get the Presiden
Get prescriptive guidance in real-time so you know what content will convert and drive revenue. Test & optimize every customer touchpointIt's time to take a scientific approach. Our suite of experimentation products provides your team the insights you need to learn, iterate and deliver the best customer experience—across any channel and device. More about Experiment Optimizely DXPOptimizely's comp
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