The TTABlog^®: TTAB Test: Is YAMSAFER (Arabic) Merely Descriptive of Travel Agency Services?

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Almosafer Travel petitioned to cancel a registration for the mark YAMSAFER for travel agency services, on the ground of mere descriptiveness. The registration states that the English translation of YAMSAFER, an anglicized version of an Arabic word, is YOU THE TRAVELER. Does the doctrine of foreign e