Companies, marketers and advertising agencies are facing a dramatic shift in marketing realitiy - and are increasingly failing to connect with consumers. The big challenge in times of exchangeable products, the rise of social media and mature and rather brand sceptic consumers: To find new ways how to get people engaged again in products, advertising and in brands. Don´t you have something
![Dramatic Shift in Marketing Reality (Scholz & Friends)](https://cdn-ak-scissors.b.st-hatena.com/image/square/ce815902ed5441d325be2dc7119c125f40adc3ef/height=288;version=1;width=512/https%3A%2F%2Fi.ytimg.com%2Fvi%2FciSrNc1v17M%2Fhqdefault.jpg)