Teach me how to do something. Entertain me. Stimulate me to think. Tell me a story. Present me with some interesting research results. Make me laugh. Review a product or service to help me make a decision. Tell me why and how something applies to me. Show me a case study of something you’ve (or someone else has) done. Make me feel like I’m not the only one who…. Predict what will happen next. Coll