Data Shows: On Facebook, Sex Sells | Dan Zarrella
As promised here’s another post in my Facebook sharing data series. This time, I applied the two linguistic algorithms (RID and LIWC) that power TweetPsych to my Facebook sharing data set and found an interesting, if not entirely surprising phenomenon. Articles in my dataset that include sexual references in their titles, are shared on Facebook far more than the average story. Additionally, posit
Data Shows that Facebook is Better for Video Marketing Than Twitter | Dan Zarrella
Data Shows that Facebook is Better for Video Marketing Than Twitter Continuing my series of Facebook sharing data (if you’re curious about my methodology, read the first post), I looked at articles that had the word “video” in their titles. It turns out that those stories that indicated they contained videos were shared more than the average story on Facebook, while they were actually shared less
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