Course 2 • Lesson 4 Naming Conventions: Why You Need Them for Clean DataTo speed up your time to insight, you should enforce a naming convention when instrumenting analytics. In this lesson, we’ll go over why you need a naming standard and our preferred approach, the object-action framework. When it comes to data collection, the best way to set your company up for success is to establish consisten
![Collecting the right data](https://cdn-ak-scissors.b.st-hatena.com/image/square/a8293fdb937bbd4dd23a9b9c2554b18e33763057/height=288;version=1;width=512/https%3A%2F%2Fimages.ctfassets.net%2Fh6ufgtwb6nv1%2F2EaANPB4IBHET7QBt4UJN%2Fa4f85044246524b2d3a6d7868bf84125%2Fog-academy.png)