Top Challenges from the first Practical Online Controlled Experiments SummitSIGKDD Explorations Online controlled experiments (OCEs), also known as A/B tests, have become ubiquitous in evaluating the impact of changes made to software products and services. While the concept of online controlled experiments is simple, there are many practical challenges in running OCEs at scale and encourage furth
![Top Challenges from the first Practical Online Controlled Experiments Summit - Meta Research | Meta Research](https://cdn-ak-scissors.b.st-hatena.com/image/square/72b8c8b03af887a33747046e3d0ba94c2274f41d/height=288;version=1;width=512/https%3A%2F%2Fresearch.facebook.com%2Ffile%2F1225596004631069%2F279064836_359329096222198_6933263680557397025_n-%281%29.png)