Buck Weaver Award, INFORMS Society for Marketing Science, 2015 AMA Mahajan Award for Career Contributions to Marketing Strategy Research, 2013 Fellow, INFORMS Society for Marketing Science, 2010 Churchill Lifetime Achievement Award, American Marketing Association, 2007 O'Dell Best Paper Award, Journal of Marketing Research, 2007 Buzzell Best Paper Award, Marketing Science Institute, 2006 Neidorf “
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