Inside Apple Stores, a Certain Aura Enchants the Faithful (Published 2007)Consumers at the new Apple store in Lower Manhattan.Credit...Suzanne DeChillo/The New York Times It was 2 o’clock in the morning but in the subterranean retailing mecca in Midtown Manhattan, otherwise known as the Apple store, it might as well have been midafternoon. Late one night shortly before Christmas, parents pushed strollers and tourists straight off the plane mingled with nocturnal New Yor
