3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age
3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age Billboards are still an important part of a campaign Billboards are one of the oldest forms of advertising, but they haven't lost their relevance yet.Getty Images Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most value
Nielsen Will Now Measure YouTube TV Viewership on a Local Level
Don't miss Mediaweek, October 29-30 in New York City. Save 20% on passes and gain winning media strategies to drive growth across channels. Hurry—sale ends Sept 9. Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen launched the DTVR metric in 2015 as
Alcohol-Free and Nutrient-Rich, This Beer Was Designed Specifically for Cancer Patients
Alcohol-Free and Nutrient-Rich, This Beer Was Designed Specifically for Cancer Patients Mamma Beer was a very personal project for Y&R Prague's CCO Nine breweries were approached to create Mamma Beer, but only one, Zatec, was willing to take on the project. Y&R Prague Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and ho
Digital Advertising Has Neglected Audiences. Now We’re Paying the Price
Digital Advertising Has Neglected Audiences. Now We’re Paying the Price Advertisers, publishers and consumers all need to mutually benefit Issues in data privacy that are surfacing are due to audience not being involved in the value circle.Getty Images Digital advertising is broken. Despite significant evolution and development over the last two decades, participants are unhappy and performance co
Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. The best print ads often make you look twice. A perfect example? This campaign for KFC Hot and Spicy out of Hong Kong. In a clever and well executed set of ads, Ogilvy Hong Kong replaces fire in photography—shots of the Space Shuttle, a rocket-powered race car and a group of Power Ranger stand-in
WPP CEO Martin Sorrell Steps Down Abruptly After 33 Years
The world’s largest advertising company confirmed in a statement that Sorrell has resigned as CEO, effectively immediately, following 33 years in the role. “Sir Martin Sorrell has stepped down as Chief Executive Officer of WPP with immediate effect,” the holding company said in a statement. “Roberto Quarta, Chairman of WPP, becomes Executive Chairman until the appointment of a new Chief Executive
This Blockchain Ecommerce Platform Thinks It Can Take on Amazon and Major Retailers
With C-suite leaders from iconic brands keynoting sessions, leading workshops and attending networking events, Brandweek is the place to be for marketing innovation and problem-solving. Register to attend September 23–26 in Phoenix, Arizona. Thanks to the ever-growing list of data breaches across retail companies and Facebook’s privacy crisis with data firm Cambridge Analytica, data and privacy is
Burger King's Awesome New Ads Show Actual BKs That Caught Fire From Flame-Grilling
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. We’ve seen ad campaigns here and there through the years that intentionally put the client or its products in an unflattering flight—think, for example, of the great Harvey Nichols “Shoplifters” campaign by adam&eveDDB, which featured surveillance footage of the department store being robbed. But
This Look Inside Spike Jonze's Apple Ad Is as Fascinating as the Film Itself
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. Apple’s short film “Welcome Home,” directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod device, is easily one of 2018’s most captivating ads so far. Now, we get a behind-the-scenes look at
Netflix Created a Clean, Custom Font That Could Save the Company Millions
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. Netflix has developed a new bespoke font called Netflix Sans that is clean, functional, subtly inspired by the brand’s famous logo—and perhaps most important of all, economical. One of the design leads, Noah Nathan, posted about the project on his website. He says the new font is meant to serve “
A Look at the Future of 5G-Powered Smart Cities
What will cities of the near future look like when buildings, cars, people and a whole slew of other things can communicate with each other? Earlier this month, tech companies and telecoms at Mobile World Congress in Barcelona, Spain, tried to answer that question, showing off their plans for 5G—a next-generation wireless network that will enable exponentially faster data processing and media down
Facebook Messenger: Here's How to Change a Conversation's Color
Facebook Messenger: Here's How to Change a Conversation's Color Users can choose from 15 options
Hornbach Made a Fancy Chair You Don't Just Assemble but Actually Have to Build
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. We love it when it’s serious, but when it’s weird, it can’t be beat. The European DIY brand that once gave us the man who feels his house’s pain has returned, this time in collaboration with designer and architect Sigurd Larsen. Together they’ve created the Werkstück Edition Lounge Chair. It’s a
Godiva Causes a Stir in Japan by Urging Women to Stop Buying Chocolates for Male Coworkers
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. Godiva has made waves in Japan this month by questioning a Valentine’s Day tradition in which women are expected to buy giri choco, or “obligation chocolate,” for male coworkers as a thank-you for their support and cooperation throughout the year. The Belgian chocolatier ran a full-page ad on Feb
It's the End of Agencies As We Know It. Here's Where We Go Next
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. A client of ours bemoaned this to me not too long ago. As a director of a major international brand, his comment revealed the confusion he and many business leaders are increasingly feeling these days. In 2017, we saw plenty of alarming headlines about the advertising and marketing industry: P&G
Minimum Age Requirements: Twitter, Facebook, Instagram, Snapchat, WhatsApp, Secret [INFOGRAPHIC]
Minimum Age Requirements: Twitter, Facebook, Instagram, Snapchat, WhatsApp, Secret [INFOGRAPHIC] Way back when, Twitter very clearly stated the minimum age requirement for anyone signing up for a new account on the social network: 13. This was located in their terms of service. However, in 2009 it was removed and relocated to Twitter’s privacy policy, which now states: Our Services are not directe
![Minimum Age Requirements: Twitter, Facebook, Instagram, Snapchat, WhatsApp, Secret [INFOGRAPHIC]](https://cdn-ak-scissors.b.st-hatena.com/image/square/cca6bfb6a41c48a01ba29117e3a8956fa9cceec0/height=288;version=1;width=512/https%3A%2F%2Fwww.adweek.com%2Fwp-content%2Fuploads%2Fsites%2F2%2F2014%2F09%2Ftwitter-facebook-whatsapp-instagram-featured.png%3Fw%3D304%26h%3D200%26crop%3D1)
How Adobe Is Using Photoshop to Restore Family Pictures Damaged by Hurricane Harvey
ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. When Hurricane Harvey tore into Texas late last summer, it devastated homes, communities and lives. But what it did to victims’ cherished mementos might have been overlooked in the initial heavy lifting and recovery effort. Adobe and its student program, under the brand’s “The Future Is Yours” ca
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What Brands and Sponsored Athletes Can and Can’t Say, Wear and Do During the Olympics
