Creator of Ruby on Rails, Founder & CTO at Basecamp (formerly 37signals), NYT Best-selling author of REWORK and REMOTE, and Le Mans class-winning racing driver. Mainstream precludes coolWhen Ruby on Rails emerged on the web development scene in 2004, it was undeniably cool. It brought a new vibe, a new look, a new approach, and plenty of novel ideas about the psychology, culture, and technology to