This article is about the Japanese fashion style. For other uses, see Lolita (disambiguation). Angelic Pretty, a shop specializing in lolita fashion Lolita fashion (ロリータ・ファッション, rorīta fasshon) is a subculture from Japan that is highly influenced by Victorian clothing and styles from the Rococo period.[1][2][3][4][5][6] A very distinctive property of Lolita fashion is the aesthetic of cuteness.[7]