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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. “You finally really did it. You maniacs! You blew it up!” – Charlton Heston, “Planet of the Apes” Personally, I was a skeptic on whether or when Google Chrome would finally kill the third-party cookie. But that day

Facebook is taking the next logical step in its evolution toward a full-stack ad tech offering, rolling out a demand-side platform (DSP) capable of executing programmatic buys using the company’s “people-based” advertising methodology. In recent weeks Facebook’s Atlas team has pitched the DSP product to agency partners, including Omnicom Group, Havas, Merkle and others, according to multiple sourc

As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. AdExchanger examines the state-of-play around cross-device IDs. Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record speeds – according to comScore, apps already account for more than 50% of time spent on digital media – adve

Facebook has decertified more than half the seat holders on its Facebook Exchange (FBX) as part of a revamp of its marketing partner program, unveiled Tuesday. Among the partners no longer badge-certified to buy on FBX are some very big ad platform players, including Adobe, Advertising.com (AOL), Rocket Fuel, IgnitionOne and Dotomi/Conversant (Epsilon). In total, the number of publicly listed FBX

A data-management platform (DMP) panel held Wednesday at AdExchanger’s Industry Preview 2014 revealed the philosophical differences held by four major DMP providers in terms of how the technology should best be implemented and used. The panelists – CEOs Scott Howe of Acxiom, Omar Tawakol of BlueKai, Bill Demas of Turn and John Nardone of [x+1] – all agreed on the basic concept of a DMP: a technolo

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. I thought the days when companies promised awesome algorithms without offering any details were over. Companies like AppNexus or DataXu are transparent with their algorithms, which are u

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Picard, CEO at Rare Crowds. There has been a quiet shift in the digital ad ecosystem over the past few years, although it isn’t clear to many people working in the space. When we think about the ecosystem these days, we typically look at

Facebook has signed deals with a number of demand side platforms to enable real-time bidding on its ad inventory, AdExchanger has learned. In an offering called Facebook Exchange, the company plans to let advertisers deliver impression-level targeting to Facebook users who they have previously cookied elsewhere on the web. It’s the first time audience buying has been possible on the platform. The

Ads were going to be a “last resort” for ChatGPT, OpenAI CEO Sam Altman promised two years ago. Now, they’re finally here. Omnicom Digital CEO Jonathan Nelson joins the AdExchanger editorial team to talk through what comes next.

Events Resources PROGRAMMATIC I/O San Francisco | Industry Preview | PROGRAMMATIC I/O New York A selection of sessions from PROGRAMMATIC I/O San Francisco, Industry Preview and PROGRAMMATIC I/O New York are below. Get key takeaways and a recording from each of the sessions. Interested in learning more about these events? Click here to get the latest on dates and locations for each event, plus info