Header Bidding Explained Step-by-Step | Ad Ops Insider
I’ve gone over what header bidding is in an earlier post and some of the key differences versus traditional tag based setups, but I’ve always strived to technical bluntness on this site as well, hence the diagram and step-by-step path below. As a point of comparison, it could be a good idea to re-familiarize yourself with how ad serving works and the standard exchange redirect path at this time a
SSP to DSP Cookie Syncing Explained - Ad Ops Insider
The matching process of the SSP cookie ID to the DSP cookie ID happens through a parallel process to serving ads called cookie syncing. A cookie sync is necessary because as a standard security process, web servers of any kind can only request cookies that are set to their own domain. Since the SSP sits between the end-user and all the DSP bidders in a real-time auction however, the DSP needs a wa
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