The Psychologist’s View of UX DesignPsychologist and cognitive scientist Dr. Susan Weinschenk explains how her science informs UX design. You may have heard this story about an elephant: A king brings six men into a dark building. They cannot see anything. The king says to them, “I have bought this animal from the wild lands to the East. It is called an elephant.” “What is an elephant?” the men ask. The king says, “Feel the elephant
