Apple Poised To Unveil 'iAd,' New Mobile Ad Platform Is Jobs' 'Next Big Thing' - 03/29/2010Even as the buzz builds toward the April 3rd ship date of the iPad, Apple is preparing to announce its "next big thing" -- a new personalized, mobile advertising system that could well be called the "iAd" -- Online Media Daily has learned. The new ad platform, which will be officially unveiled to Madison Ave