In January I spent a week in India in part to wrap my head around C.K Prahalad's "Bottom of the Pyramid" theory, which in many ways resembles the Long Tail. Are they in fact the same? As I mentioned in an earlier post, The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits, like the Long Tail, is about finding ways to efficiently address sub-economic markets. In this case, P