Seth Godin presentation: how to build a tribe

I mentioned this before, but Tribes is an absolute must-read for 2008. Many of you already know much of what Seth Godin talks about in the book, especially if you have been following Seth and his blog, buying his books, etc. over the years (this is not a how-to book). But there is something special and "sticky" about the way he puts it together in Tribes that reminds us of our mission and our mark