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Visualising the principles of basic site architecture issues for SEO, identifying problems and devising actionable methods to solve them. Background to this articleIn 2011, I gave a presentation called “Solving Site Architecture Issues” at a conference called SES London. It summarised the experience I had gained working as an in-house SEO at a travel company. I worked on sites that generated milli
For all large websites, crawl efficiency is key to SEO performance. A well-optimised architecture and smart internal linking strategy will enable users to navigate to their destination with fewer clicks and will also prevent search engines from crawling irrelevant content and indexing duplicate pages. This can be an enormous challenge for ecommerce sites, which can have hundreds – or even thousand
Welcome to a connected digital societyMade possible by technology.Made powerful through content.Made personal through data.United by the power and possibilities of digital, our team work at speed and in sync to create meaningful connections between people, communities and brands through the smart application of data, SEO and content.
Having founded Builtvisible in 2009 and grown the agency from a one-man-band to a globally-renowned powerhouse in all things search, he stepped aside in June 2016 to let his management team take over, culminating in a management buy-out in 2019. As well as remaining a significant shareholder in the business and holding a non-Executive role on the Builtvisible board, Richard acts in an advisory cap
The retirement of continuous scroll is a great opportunity to kickstart collaboration between PPC and SEO teams. And if you haven’t looked at the impact on your organic...
ResourcesGuideA guide to JSON-LD, microdata and schema.org: guide to generating rich snippetsEverything you need to know about using structured data on your website. This guide has been created to provide a quick and easy way of generating different types of rich snippets for your website, using a combination of Schema.org and either Microdata or the recently endorsed JSON-LD. Snippet example: I m
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