Quasi Experimentation at Netflix – Netflix TechBlog – Medium

Colin McFarland, Michael Pow, Julia Glick Experimentation informs much of our decision making at Netflix. We design, analyze, and execute experiments with rigor so that we have confidence that the changes we’re making are the right ones for our members and our business. We have many years of experience running experiments in all aspects of the Netflix product, continually improving our UI, search,

[simomm]

屋外広告の効果を地域差分で分析。日本だと広告代理店系で普通にやる分析のはず。マーケターではなくTechBlogなのが興味深い。

[suzukiMY]

A / Bテストでは測定が難しい。Quasi Experimentation（疑似実験）のお話。