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Search Engine Land » SEO » 7 must-see Google Search ranking documents in antitrust trial exhibits 7 must-see Google Search ranking documents in antitrust trial exhibits Learn Google's three pillars of ranking, the important role of end user data – how people interact with search – and more. The U.S. Department of Justice has released several new trial exhibits – including internal Google presentat

Search Engine Land » SEO » Crawlers, search engines and the sleaze of generative AI companies Crawlers, search engines and the sleaze of generative AI companies AI companies see the openness of the web as permitting large-scale crawling to obtain training data. So what should publishers do? The boom of generative AI products over the past few months has prompted many websites to take countermeasur

Search Engine Land » SEO » The new Google Search Generative Experience: Here’s what it looks like The new Google Search Generative Experience: Here’s what it looks like AI-generated answers will appear above Google's search results listings. Google will cite the websites it used to help generate the answer. It’s here – the all-new AI-powered Google Search engine we’ve heard rumors about under the

Search Engine Land » SEO » Google planning new search engine while working on new search features under Project Magi Google planning new search engine while working on new search features under Project Magi Project Magi will help searchers complete transactions while incorporating search ads on the page. Google is in the process of building an “all-new search engine” powered by its new A.I. techno

Search Engine Land » SEO » Yandex scrapes Google and other SEO learnings from the source code leak Yandex scrapes Google and other SEO learnings from the source code leak Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase. “Fragments” of Yandex’s codebase leaked online last week. Much like Google, Yandex is a platform with

Yandex ‘leak’ reveals 1,922 search ranking factors SEOs have already started analyzing Yandex's search ranking factors, which include PageRank and several other link-related factors A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors used by the search engines for ranking websites in search results. Why we care. This leak has revealed

Search Engine Land » SEO » 7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google 7 takeaways from the SMX Next keynote with Hyung-Jin Kim, VP Search at Google From the importance of E-A-T to the history of Google updates, here are seven important insights about how Google search works. It’s rare to hear about the inner workings of Google’s rankings, new products and algorit

Search Engine Land » SEO » How Google uses NLP to better understand search queries, content How Google uses NLP to better understand search queries, content Learn the role that natural language processing plays in making Google search even more semantic and context-based. Natural language processing opened the door for semantic search on Google. SEOs need to understand the switch to entity-based s

Search Engine Land » Channel » SEO » Indexing and keyword ranking techniques revisited: 20 years later Indexing and keyword ranking techniques revisited: 20 years later Learn how keyword-based ranking techniques have evolved – from the 'little old ladies' to the vector space model, to today. When the acorn that would become the SEO industry started to grow, indexing and ranking at search engines w

Search Engine Land » Platforms » Twitter » Twitter’s algorithm ranking factors: A definitive guide Twitter’s algorithm ranking factors: A definitive guide A review of many of Twitter’s patents reveals some indications of criteria that are influential to rankings that are not readily apparent. Twitter patents and other publications reveal likely aspects of how tweets become promoted in the timeline

Search Engine Land » SEO » Twitter rolls back AMP support, no longer sends users to AMP pages Twitter rolls back AMP support, no longer sends users to AMP pages With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer. If you are noticing less traffic to your website’s AMP pages coming from Twitter, turns out there is a reason for that: Twit

Search Engine Land » Platforms » Google » Google algorithm updates » Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries Google’s Pandu Nayak shares his roadmap for MUM and how it can help the company handle more complex queries “There is no expectation that it will become this question-answering system,” Nayak told Search Engine Land, adding

Search Engine Land » SEO » Google algorithms vs Google penalties, explained by an ex-Googler Google algorithms vs Google penalties, explained by an ex-Googler This former Google quality analyst explains the difference between Google's algorithms, manual actions, quality and penalties. Since its inception, Google has made its way towards being the most sought after input box on the whole web. This

Google: BERT now used on almost every English query Google announced numerous improvements made to search over the year and some new features coming soon. BERT powers almost every single English based query done on Google Search, the company said during its virtual Search on 2020 event Thursday. That’s up from just 10% of English queries when Google first announced the use of the BERT algorithm in

Search Engine Land » Google SEO » How Google indexes passages of a page and what it means for SEO How Google indexes passages of a page and what it means for SEO Google will begin passage based indexing later this year for English languages. It is a ranking change, not an indexing change. Among the slew of changes to search Google announced Thursday, we wanted to delve deeper into the passage-base

Google is aware of sites hosted on another’s subdomain It’s improving its systems to recognize such content and treat it accordingly. Google has stated that hosting content in a subdomain or subfolder of another entity’s site is not against its guidelines, but that it is improving its systems to recognize that content and treat it accordingly. The statement was delivered via the Google Webmasters

Search Engine Land » Platforms » Google » Search features » How a physician review site recovered from Google’s ‘medic’ update How a physician review site recovered from Google’s ‘medic’ update A website in the healthcare niche saw improvement after removing the Google auto-translate plugin and rating schema from their translated pages. On Aug. 1, Google released an algorithmic update (aka “the Me

Ranking factors session recap from SMX Advanced 2018 If you couldn't attend SMX Advanced, have no fear. Contributor Eric Enge outlines one of the more controversial sessions and reports on what the three speakers shared on the topic of SEO ranking factors. I make a habit of going to the SEO Ranking Factors panel at SMX Advanced every year. You always get some good information and interesting thoug

Google has posted on Twitter that it released a “broad core algorithm update” this past Monday. Google said it “routinely” does updates “throughout the year” and referenced the communication from the previous core update. Google explained that core search updates happen “several times per year” and that while “some sites may note drops or gains,” there is nothing specific a site can do to tweak it

Search Engine Land » SEO » Content » The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem The need for speed: Google dedicates engineering team to accelerate development of WordPress ecosystem Google's partnership with WordPress aims to jump-start the platform's support of the latest web technologies -- particularly those involving performance & mo

Has AI changed SEO for better or worse? The meteoric rise of generative AI is transforming the way we do SEO. Here's a look at the implications for the search marketing industry. Google first turned to artificial intelligence and machine learning to power its search engine algorithm back in 2016. With ChatGPT‘s launch in late 2022, however, artificial intelligence truly became mainstream and signi

Search Engine Land » Platforms » Google » Google algorithm updates » ‘Ask Me Anything’ with Google’s Gary Illyes at SMX East ‘Ask Me Anything’ with Google’s Gary Illyes at SMX East Have questions about Google's stance on organic rankings? On featured snippets? On the mobile-first algorithm? Get answers in contributor Eric Enge's recap of this informative session at Search Engine Land's recent conf

19 technical SEO facts for beginners Want to dip your toes into technical SEO? Columnist John Lincoln shares some fun tidbits for those just starting out. Technical SEO is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem-solving and critical thinking skills. In this article, I cover some fun technical SEO f

There are roughly 20 million smart speakers now in the US. And more than half of device owners have used them to buy something, according to survey data from NPR and Edison Research. The data released this week is part two of a report first introduced in July. Called “The Smart Audio Report,” the data are based on a survey of 800 people who owned at least one smart speaker and an equivalent number

8 major Google algorithm updates, explained Of countless Google algorithm updates introduced over the last decade, here are the ones that changed SEO forever. Google claims to update its search algorithm several thousand times per year. In the absolute majority of cases, Google algorithm updates are too small to notice. But, every once in a while, Google introduces a change so fundamental, that it

Starting this month, Google is making changes to the way it captures and reports on conversions in AdWords in response to Apple’s coming Safari update. In June, Apple introduced Intelligent Tracking Prevention, an initiative aimed at limiting third-party trackers from capturing cross-site browsing data, in the next version of Safari, coming out this fall. The move has implications for ad performan