Ad Fraudと戦うTAG
Ad FraudというとViewabilityの視点で語られることが多いですが、詐欺防止の視点もあるのでまとめておきます。 Ad Fraud人が関与していない不正な広告トラフィック（Non Human Traffic）による詐欺行為をAd Fraudと言います。やり方は様々で、Botを使った広告の表示やクリック、iFrameを使って人に見えない形での広告表示などです。 Ad VerificationNon Human Traffic対策として、Ad Verificationツール（Moat, Integral Ad Scienceなど）が生まれ、measurement（計測）や、post-bid（入札後に除外）、pre-bid（入札前にブロック）と進化してきました。ただ、こうした対策は技術的な詐欺と対策のいたちごっこでもあります。 TAG2015年、広告詐欺に対抗するため全米広告業協会（4
WPP CEO Martin Sorrell On The Ad Sector Impact Of Slow Economic Growth | AdExchanger
There’s an old ad industry saw that goes, “a little Procter & Gamble budget in everyone’s paycheck.” Well, now there’s a half billion less. The CPG giant told investors on the company’s earnings call in January that the company had succeeded in cutting $370 million in marketing costs in 2015, and that it expected to trim an additional $200 million this year. P&G’s not the only one. Diageo, Unileve
John Doerr | Kleiner Perkins
I came to Silicon Valley in 1975 with no job and no place to live. I wanted to start a company with friends, just like my Dad (and hero) Lou Doerr. I tried to get an internship with a VC firm. And well, they all turned me down. One of them told me about Intel, a new chip company. So I cold called and landed a job there just as they invented the 8-bit microchip.
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Equal education, unequal pay: Why is there still a gender pay gap in 2024?Read the full story
The Singularity Is Near - Wikipedia
The Singularity Is Near: When Humans Transcend Biology is a 2005 non-fiction book about artificial intelligence and the future of humanity by inventor and futurist Ray Kurzweil. The book builds on the ideas introduced in Kurzweil's previous books, The Age of Intelligent Machines (1990) and The Age of Spiritual Machines (1999). In the book, Kurzweil embraces the term "the singularity", which was po
Martin Sorrell on What’s Next
Photography: Getty Images Sir Martin Sorrell acquired his way into the advertising business during the 1980s, first by scooping up small agencies and then by stunning the ad world with takeovers of J. Walter Thompson and Ogilvy & Mather. By the mid-1990s his company, WPP, was a dominant force in advertising, and Sorrell himself saw […]
Probabilistic Data Structures for Web Analytics and Data Mining
Statistical analysis and mining of huge multi-terabyte data sets is a common task nowadays, especially in the areas like web analytics and Internet advertising. Analysis of such large data sets often requires powerful distributed data stores like Hadoop and heavy data processing with techniques like MapReduce. This approach often leads to heavyweight high-latency analytical processes and poor appl
How Will Marketers Buy And Sell Media in 2020? - ExchangeWire.com
What will it take to win in 2020? Looking six years into the future of digital media is no easy task, argues Scott Ferber, Videology, CEO. Three years ago, who could have predicted that 40% of all US brands would use programmatic buying platforms as our recent online advertising survey showed? And today, many major agency holding companies are projecting that within the next three years, 30 to 50%
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