Dan Ariely - Predictably Irrational

The Hidden Forces That Shape Our Decisions When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this groundbreaking New York Times bestseller, Dan Ariely challenges readers' assumptions about making decisions based on rational thought. Entertaining and surprising, the book unmasks the subtle but powerful tricks that our minds play on us and

[ho4kawa]

予測どおりに不合理[行動経済学]

[roadman2005]

Dan Arielyのサイト。