The Premier League is confident it can resell the rights to the 46 games Setanta holds for the 2009-10 season. It also believes it could match or exceed the £159m Setanta paid for the right to screen 23 PL games each season from 2010-11 if they are put out to offer. Many experts do not agree.
In future Setanta will show only 23 games per season, compared with BSkyB's 115, with industry observers saying that thousands of customers would give up their subscriptions.It is expected that a rival broadcaster - perhaps ESPN - would buy up its Premier League football rights.