Make your site’s pages instant in 1 minuteAmazon (PowerPoint, slide #15): 100 ms of latency resulted in 1% less sales. Google (video): 500 ms caused a 20% drop in traffic. Walmart (slide #46): a 100 ms improvement brought up to 1% incremental revenue. Mozilla: Shaving 2.2 seconds off page load time increased downloads by 15.4%. Yahoo: 400 ms resulted in a 5 to 9% drop in traffic. Cheating latency instant.page uses just-in-time preloading
