Are you ready for the attribution changes coming to Google AdWords?Search Engine Land » Platforms » Google » Google Ads » Are you ready for the attribution changes coming to Google AdWords? Are you ready for the attribution changes coming to Google AdWords? If you're not, columnist Mona Elesseily will help you get up to speed. Here's her overview of attribution and five different replacement models available in Google AdWords. There is an old saying: the only con
