2018/10/3 BtoC 60 400 • 2010 3 • 60 350 • – 900 300 600 – • – My 2 3 ID Culture Global Services Senior Healthcare Women Education Ecology New Business New Business 4 5 2000 ID DOMO 6 DOMO 7 http://www.nikkei.co.jp/nikkeiinfo/about/media/ 8 • • • 9 • • 10 → → 11 • • 12 • • 13 LTV 14 • • • • ID 15 𝐅𝐫𝐞𝐪𝐮𝐞𝐧𝐜𝐲 𝐕𝐨𝐥𝐮𝐦𝐞 16 F√V Frequency√Volume Frequency F 3/4 Volume V 20 17 18 DOMO 19 ID Ad