What is a site migration? A site migration is a term broadly used by SEO professionals to describe any event whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility — typically changes to the site’s location, platform, structure, content, design, or UX. Google’s documentation on-site migrations doesn’t cover them in great depth and downplays
![The Website Migration Guide: SEO Strategy, Process, & Checklist](https://cdn-ak-scissors.b.st-hatena.com/image/square/45994f8d4ec0ac271afcedd58e28c220d6c13afb/height=288;version=1;width=512/https%3A%2F%2Fmoz.com%2Fimages%2Fblog%2Fbanners%2Fadvanced-seo-74da3a3_2021-03-30-225238.png%3Fw%3D1200%26h%3D630%26q%3D82%26auto%3Dformat%26fit%3Dcrop%26dm%3D1617144758%26s%3Da4e2f3d3722b0a963af8a5a87cbb8a69)