When you say "rock star" in your job post, you're discouraging the best software developers from contacting you. When you write, "We're looking for a rock star developer." A developer sees, "We want to treat a developer like the RIAA treats rock stars." Using "rock star" in your job post may have communicated a trendy vibe at one point, but those times have passed. Now it communicates a desperate
![What developers think when you say "Rock Star"](https://cdn-ak-scissors.b.st-hatena.com/image/square/b6616cc979e6b9b5776512f4c67008219f4309a6/height=288;version=1;width=512/https%3A%2F%2Fphaven-prod.s3.amazonaws.com%2Ffiles%2Fimage_part%2Fasset%2F611828%2FGnI7BcBzZNndM-XOkn1_iuQl9EI%2Flarge_software_rock_star.png)