For over 70 years, the IKEA catalogue was produced in Älmhult, constantly growing in number, scope and distribution. From the 1950s when Ingvar Kamprad wrote most of the texts himself, via the poppy, somewhat radical 1970s and all the way into the scaled-down 2000s – the IKEA catalogue always captured the spirit of the time. The 2021 IKEA catalogue was the very last one printed on paper.