Uniqlo was founded in 1984 in Hiroshima, Japan, as the Unique Clothing Warehouse—an ironic name for a manufacturer known for clothing that is in no way unique. A person can dress sock-to-cardigan in the company’s wares without announcing herself as a devotee of the brand. In an industry as label-oriented as fashion, such anonymity would seem to be a detriment to success. Today, however, Uniqlo has
![Why Urban Millennials Love Uniqlo](https://cdn-ak-scissors.b.st-hatena.com/image/square/8fb2838da1599e5bee4cff8b5ba3f8474a37fdc4/height=288;version=1;width=512/https%3A%2F%2Fcdn.theatlantic.com%2Fthumbor%2FMUW2mUGHvlHMXx4-mOC25nBXU5E%3D%2F88x0%3A1908x948%2F1200x625%2Fmedia%2Fimg%2F2019%2F03%2FDIS_Biz_White_Uniqlo_crops%2Foriginal.jpg)