Everything You Need to Know About the Current State of Mobile Ad FraudEverything You Need to Know About the Current State of Mobile Ad Fraud 34% of programmatic traffic is bogus Over the past few years, cyber criminals have cost advertisers billions of dollars from "non-human" traffic on digital ads. Today, Forensiq and AppLift are releasing a report suggesting that fraudsters are gaining traction with mobile ads. "In some exchanges and traffic sources, the amount o
