This Man's $600,000 Facebook Disaster Is A Warning For All Small BusinessesThat's more fans than Elle magazine has. Even his niche brands, such as South Asian Fashion, are huge — it has 1.7 million fans. A typical Fashion & Style post will get 2,000 likes. His umbrella company, Fetopolis, is exactly the kind of marketer-publisher that Facebook has encouraged to take advantage of its 1.2 billion-strong audience. Fetopolis' titles post a constant stream of new pictures and
