Chris Treadaway is founder and CEO of Lasso, a hyper-local advertising platform for media outlets and small businesses. He is also the author of the book Facebook Marketing: An Hour a Day. He blogs at treadaway.typepad.com. It is never comfortable to play the role of wet blanket. Yet that’s exactly how I felt as I sat on a Rice Alliance panel in Austin earlier this month with Gowalla CEO Josh Will
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