Once upon a time, long before I began selling my face by the acre for features on VICE dot com, I worked other jobs. There was one in particular that really had an impact on me: writing fake reviews on TripAdvisor. Restaurant owners would pay me £10 and I'd write a positive review of their place, despite never eating there. Over time, I became obsessed with monitoring the ratings of these business
![How Oobah Butler Made His Shed the Top Restaurant on TripAdvisor](https://cdn-ak-scissors.b.st-hatena.com/image/square/3d7ccdc809ed73acd92f736bf18d948e8999ae47/height=288;version=1;width=512/https%3A%2F%2Fvideo-images.vice.com%2Farticles%2F5a1ee75193f54211d7fc5940%2Flede%2F1511984537332-IMG_7776.jpeg%3Fimage-resize-opts%3DY3JvcD0xeHc6MC44NDM0ODY0MTA0OTY3MTk4eGg7Y2VudGVyLGNlbnRlciZyZXNpemU9MTIwMDoqJnJlc2l6ZT0xMjAwOio)