Southeast Asia Shows WhatsApp Isn't UndefeatableFacebook Lessons for Facebook: How WhatsApp went from red-hot to passé in Southeast Asia Facebook’s acquisition of WhatsApp is rightly seen by many as a move to boost its presence around the world, particularly in markets where the chat app is more popular than Facebook itself. Despite 450 million active users with a strong presence in Europe, Africa and Latin America, Asia is a challenge for the
