ADWEEK will be all over Cannes. Subscribe to unlock unlimited access to all our coverage and analysis. Tinder users at the SXSW festival on Saturday were encountering an attractive 25-year-old woman named Ava on the dating app. A friend of ours made a match with her, and soon they were having a conversation via text message. But when he opened up Ava's Instagram, it became clear something was amis
![Tinder Users at SXSW Are Falling for This Woman, but She's Not What She Appears](https://cdn-ak-scissors.b.st-hatena.com/image/square/b15ae1765a2b8dd65623a8cd97a4db9f1be676b3/height=288;version=1;width=512/https%3A%2F%2Fwww.adweek.com%2Fwp-content%2Fuploads%2Ffiles%2Ftinder-ep.jpg)