50 Fantastically Clever LogosWhat Makes a Logo Clever? To explain what I mean by “clever” logo design, let’s take a look at a typical logo, (i.e. one that isn’t clever). The logo above is a nice piece of work. The colors are perfect, the lettering is masculine, the overall feel is athletic and the glossy effect works well. It’s everything that it needs to be. However, my favorite type of logo design is that which takes the as
