How Madison Avenue Is Wasting Millions on a Deserted Second LifeIllustration by Eddie Guy For months, Michael Donnelly had been hearing all about the fantastic opportunities in Second Life. As worldwide head of interactive marketing at Coca-Cola, Donnelly was fascinated by its commercial potential, the way its users could wander through a computer-generated 3-D environment that mimics the mundane world of the flesh. So one […] Illustration by Eddie Guy __ For
