「無料経済」時代に儲ける方法：Wired編集長が語る新著 | WIRED VISION
前の記事 3Dアバターが飛び出すカードゲーム：拡張現実技術を利用 戦争と医療：米軍が撮影していた写真のギャラリー 次の記事 「無料経済」時代に儲ける方法：Wired編集長が語る新著 2009年3月19日 Chris Kohler テキサス州オースティン発――近く出版されるワイアード誌の編集長Chris Anderson氏の新著『Free』は、無料らしい。 『SXSW Interactive』会議の最終日17日(米国時間)には、「マック・エバンジェリスト」(Macのマーケティング担当)だったベンチャー投資家Guy Kawasaki氏とAnderson氏が語るというイベントが行なわれた。この席でAnderson氏は、「製品を無料で配布する経済」をテーマにした自分の新著は、1銭も払わずに読めるようになると述べた。だが、出版社のHyperion社に、その仕組みについての詳細は明かさないようにと言わ
What recession means for free
I get asked this all the time these days, so before I crash after a speaking tour of Latin America (eight cities in four days!), here are my thoughts on what a recession will mean for free-based business models. First, let's confine this to online, which is where the most interesting free models are. There are three main forms of "real" free: Ad-supported, "Freemium", and the Gift Economy. Here ho
Google: The all-time biggest company based on free
I've always assumed that Google was the best--and biggest--example in history of a business model based on free, but until today I hadn't actually run the numbers. Before I get to those, let's definite what "built on free" means. Until the advent of the Web, the biggest companies built on free were broadcasters in radio or TV ("free-to-air" services, where a third party--the advertisers--pay for c
Nick Carr on why Google makes the "complements" to its core business free
Nick Carr on why Google makes the "complements" to its core business free Nick Carr has an awkward role to play in the world. He is one of the most insightful thinkers about technology's impact on the world, but he has also chosen to be this era's most erudite technology curmudgeon. In practice, this boils down to a love/hate relationship with Google, which Carr both understands on a really deep l
Clay Shirky on the weird things that happen when things suddenly become abundant
Clay Shirky on the weird things that happen when things suddenly become abundant A few months Clay Shirky gave a terrific speech (scroll down past the introductions for the full transcript) that got the most attention for this important lesson from a little girl: "I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughte
How big is the free economy?
Here's a question I get all the time: how big is the free economy? That's harder to answer than you might think, for both definition and measurement reasons. But here's a first pass at doing it anyway. (Note: I'm just using US figures below, unless marked otherwise) There are at least three classes of free: The first is the use of "free" as a marketing gimmick: "buy one, get one free", "free with
What does the "Media Business Model" mean?
Fred Wilson says: Most web apps will be monetized with some kind of media model. Don't think banner ads when I say that. Think of all the various ways that an audience that is paying attention to your service can be paid for by companies and people who want some of that attention. This is the core of FREE, at least as it exists online. Both media and most online businesses are based on "software e
The three kinds of FREE
One of the themes of the book is untangling the confusion over different kinds of free,which can range from a simple marketing gimmick to a radically new economic model. I've taken a quick pass at doing this visually, but we'll really have to pretty these diagrams up (perhaps with cute restroom-style figures for the various parties, rather than the Ps and Cs below?) Here's the first, which dates b
Free! Why $0.00 Is the Future of Business
Clever business models and the falling price of storage, bandwidth, and processing have given rise to a new economy. Call it “freeconomics.” Scenario 1: Low-cost digital distribution will make the summer blockbuster free. Theaters will make their money from concessions—and by selling the premium moviegoing experience at a high price.Photo Illustration: Jeff Mermelstein At the age of 40, King Gille
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New Economy Business Models (Carr vs. Anderson)
Gilder at his prime
a flight across Europe for $10 is indistinguishable from magic
Hal Varian: 14 Free business models
Me on Charlie Rose
The web is a serial killer
Freeconomics