「無料経済」時代に儲ける方法：Wired編集長が語る新著 | WIRED VISION
前の記事 3Dアバターが飛び出すカードゲーム：拡張現実技術を利用 戦争と医療：米軍が撮影していた写真のギャラリー 次の記事 「無料経済」時代に儲ける方法：Wired編集長が語る新著 2009年3月19日 Chris Kohler テキサス州オースティン発――近く出版されるワイアード誌の編集長Chris Anderson氏の新著『Free』は、無料らしい。 『SXSW Interactive』会議の最終日17日(米国時間)には、「マック・エバンジェリスト」(Macのマーケティング担当)だったベンチャー投資家Guy Kawasaki氏とAnderson氏が語るというイベントが行なわれた。この席でAnderson氏は、「製品を無料で配布する経済」をテーマにした自分の新著は、1銭も払わずに読めるようになると述べた。だが、出版社のHyperion社に、その仕組みについての詳細は明かさないようにと言わ
How big is the free economy?
Here's a question I get all the time: how big is the free economy? That's harder to answer than you might think, for both definition and measurement reasons. But here's a first pass at doing it anyway. (Note: I'm just using US figures below, unless marked otherwise) There are at least three classes of free: The first is the use of "free" as a marketing gimmick: "buy one, get one free", "free with
What does the "Media Business Model" mean?
Fred Wilson says: Most web apps will be monetized with some kind of media model. Don't think banner ads when I say that. Think of all the various ways that an audience that is paying attention to your service can be paid for by companies and people who want some of that attention. This is the core of FREE, at least as it exists online. Both media and most online businesses are based on "software e
The three kinds of FREE
One of the themes of the book is untangling the confusion over different kinds of free,which can range from a simple marketing gimmick to a radically new economic model. I've taken a quick pass at doing this visually, but we'll really have to pretty these diagrams up (perhaps with cute restroom-style figures for the various parties, rather than the Ps and Cs below?) Here's the first, which dates b
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a flight across Europe for $10 is indistinguishable from magic
Hal Varian: 14 Free business models